Marketing Management Individual Project

Marketing Management Individual Project (MMIP) Price and Deliver Value Offering Assignment

Q To review the assignment information, click on the document name to view or download the document. Scroll to view or download the embedded rubric. Marketing Management Individual Project (MMIP): Price and Deliver Value Offering Assignment Instructions Download Marketing Management Individual Project (MMIP): Price and Deliver Value Offering Assignment Instructions Note: Your assignment will be checked for originality via the Turnitin plagiarism tool. For more information about Turnitin, click here (Links to an external site.). LUO Submission Policy The first submission of this assignment will be used for grading. If you need an exception to this policy, please contact your faculty member. Submit this assignment by 11:59 p.m. (ET) on Sunday of Module 6: Week 6. MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP): PRICE AND DELIVER VALUE OFFERING ASSIGNMENT INSTRUCTIONS OVERVIEW Each student must complete an individual marketing project. Your first task is to select a project topic. No two students will work on the same product/service. This must be an existing product, service, or organization. INSTRUCTIONS Each project installment must include a title page that has the name of the project topic in it. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. The assignment should be submitted as a Microsoft Word document. When completing an assignment for a given module, view the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, etc.), practitioner publications, and the course textbook. Assignments must be submitted though Turnitin. Questions Q1. Explain your pricing strategy (penetration, skimming, competitor-based). (Ch.11) Q2. Discuss various pricing tactics that have or would prove effective in stimulating sales. (Ch.11) Q3. Discuss the distribution strategy relevant to the product/service. (Ch. 12) Q4. Explain the channels of used to distribute the product/service. (Ch.12) Q5. Explain the firm’s use of e-channels, e-retailing, or other non-traditional methods of distribution. (Ch.12)

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Q1. Explain your pricing strategy (penetration, skimming, competitor-based) The online retail products of Amazon will be sold by adapting to the pricing strategy of competitor-based pricing. This is because there cannot be skimming strategy adopted by the organization for the offering of lowest prices in the target market and industry in comparison to higher prices offered by competitors. There cannot be penetration pricing utilized and applied by the organization because of the ways in which the products of the organization are already penetrated enough in the present situation. The prices of the competitors will be observed and thereafter, there will be decision made about the finalization of pricing lower than every competitor (Hollenbeck & Taylor, 2020). This move will be effective to remain competitive in the target markets. Q2. Discuss various pricing tactics that have or would prove effective in stimulating sales. There will be flexibility in the prices of the products provided to consumers. This is because there will be higher percentages of discounts offered to consumers by the organization during festive seasons. The festive seasons will be the seasons in which consumers will tend to purchase more than normal situations (Hollenbeck & Taylor, 2020). Therefore, the loyalty shown by consumers will also be higher than in normal situations (Hollenbeck & Taylor, 2020). There will be combined prices of specific products provided to consumers so that consumers can buy higher number of similar or dissimilar products at discounted prices. Otherwise, there will be high chances that consumers will end up paying higher prices when they buy combination-products individually from the organization. Q3. Discuss the distribution strategy relevant to the product/service. There is direct distribution done by the organization to ensure that there is no inconvenience caused to any consumer for obtaining the right to purchase and use the organization’s product/service. The online website of the organization provides the organization with opportunities to keep the distribution direct. Apart from direct distribution, there ae also franchises as well as subsidiaries of the organization which can make distribution of the products of Amazon better. This is because there can be owners of

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